Episode #

9

15/11/2023

Anything but Artificial

Episode #

9

15/11/2023

Anything but Artificial

If you've ever wondered how someone goes from feeling like a servant to owning their agency and becoming a thought leader in artificial intelligence (AI), Heather Murray's journey provides inspiring answers. Beginning her career at KPMG, Heather faced challenges like imposter syndrome and balancing work and life. However, these challenges did not deter her from founding her own content marketing agency, Beesting Digital.

Heather's story highlights the power of resilience and the importance of leveraging personal experiences in one's career. Her struggles with anxiety, instead of acting as roadblocks, became a driving force propelling her towards success.

An integral part of Heather's success story is LinkedIn. The platform has played a crucial role in landing her big-name clients and fundraising for a cause that's incredibly close to her heart. This exemplifies the importance of networking and maintaining a strong online presence in today's digital world. Heather's story is a testament to the fact that every step, even when the path seems unclear, bring you closer to the next goal.

Heather continues to innovate and adapt, balancing her presence on LinkedIn with running her business. AI acts as a force multiplier to her core value proposition, providing valuable insights and advice that are accessible to everyone. She is creating a playbook about AI and content strategy, further establishing herself as a thought leader in the field.

Heather highlights the importance of not selling when engaging with potential customers, but rather focusing on building genuine connections. AI comes into play here, helping research and connect with potential customers in meaningful ways.

Finally, Heather's journey shines a light on the importance of self-care. Using self-care to power her successful agency and speaking at international events, she proves that personal wellbeing is an essential ingredient of professional success. Heather's story is packed with insights, inspiration, and nuggets of wisdom, making it a must-read for anyone seeking to learn from a self-made success in the world of AI and content marketing.

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